Visiku is a Securities Crowdfunding platform serves as a bridge connecting business owners in the Micro, Small, and Medium Enterprises (MSME) sector with investors, providing funding solutions to help MSMEs in Indonesia grow and expand. As an official member of ALUDI and licensed by the OJK, Visiku ensures a secure and regulated platform for all stakeholders.
Core Problem
The previous Visiku website had several challenges that affected user experience and credibility:
- Confusing navigation made it hard to find key pages like investment opportunities and company details.
- Outdated visuals, mostly text-based, lacked engagement.
- Absence of trust signals such as testimonials or proof of credibility.
- Weak CTAs that didn’t drive users to sign up or explore investments.
- Poor user flow for investments, lacking clarity on different types of funding.
- Brand identity inconsistency, not reflecting the youthful, modern image of Visiku.
Goals
Through discussions with the team and analysis of the previous design, we aligned our goals into two key areas: business positioning (credibility, brand awareness, and industry leadership) and usability & engagement (navigation, trust, visuals, and conversions).
- Build Trust & Credibility – Show Visiku as a professional, OJK-licensed platform with social proof, transparent information, and a polished design.
- Improve User Experience – Enhance navigation, clarify investment opportunities, and create a seamless flow for users.
- Strengthen Brand Identity – Align the design with Visiku’s youthful and modern vision while maintaining industry standards.
- Increase Conversions – Optimize CTAs and highlight key offerings to drive sign-ups and investor participation.
Role & Responsibility
As the UI/UX Designer, I gathered requirements, created wireframes, developed final mockups, and ensured smooth communication to meet design expectations and deliver the project on schedule. I also presented the designs to stakeholders.
Target Users