Overview

KAI Access is a mobile application developed and published by PT Kereta Api Indonesia that not only for ticket sales but also provides features for ticket cancellation, reschedule ticket, purchasing local train ticket, reservation intercity train ticket, and also e-boarding pass.

This project was created as part of my mini bootcamp held by Kak Aulia Nadila. As the team leader, my main responsibility was to make sure that everyone stayed on track with their tasks starting from research, conducting interviews, create product design, prototyping, and usability testing.

Duration: 1 month (May - June 2023)

Role and Responsibilities

Edria Salsa

As a UI Designer, my main responsibilities are:

• Creating style guide, high fidelity design, until the prototyping
• Conducting usability testing to make sure our design is user-friendly and easy to use
• Iterate the design based on the feedback we received from usability testing

Nurul Firdausi

As a UX Researcher, my main responsibilities are:

• Work with Designers to conduct user research.
• Perform qualitative research with various methodologies (in-depth interviews and usability testing) to gather user insights.
• Iterate the design based on the feedback we received from usability testing

Ilda Resti

As a UI Designer, my main responsibilities are:

• Creating style guide, high fidelity design, until the prototyping
• Conducting usability testing to make sure our design is user-friendly and easy to use
• Iterate the design based on the feedback we received from usability testing

Bagus Rezky

As a UX Writer, my main responsibilities are:

• Concepting and execute an effective and engaging copy for existing and new feature to introduce to users
• Collaborate with UX Designer throughout the design process to ensure cohesive user experiences
• Express branding, style, and tone of voice of the product through UX writing

Elba Ayu

As a UX Designer, my main responsibilities are:

• Designing the structured user flow that facilitate easy navigation and findability feature.
• Defining how users interact with a product or system, including the layout, controls, and interactive elements.
• Collaborating with UI designers to ensure a visually appealing and cohesive user interface.

The Problem

Defining the Objective

The main goal of this case study is to understand the needs, obstacles, and behaviors of users who purchase train tickets in KAI Access, specifically for the economy premium class.

Approach

Research Plan

We conducted a user interview session to explore the problem in detail and identify its underlying cause. We interviewed a total of five users. Prior to conducting the interview session, we prepared a set of research questions that we wanted to discuss with each participant.

Target Users

Our target users are those who are aged 18-25 years old and have been using KAI Access for the last 3-6 months. These users are likely to be tech-savvy and are familiar with the ins and outs of our app. They have been using our app for a considerable amount of time, which means that they have developed a certain level of loyalty towards KAI Access.

Research Question

User Interview