During my work at Alpin Ads, I designed landing pages for multiple hotel clients. This case study highlights a selection of my most recent work, showcasing my approach to creating conversion-focused booking experiences.
Unlike the hotel's main website, which provides detailed information about the property and facilities, the landing page was designed to drive direct bookings through a focused conversion journey. That’s why the structure is different from the website itself. The LP structure must include important sections such as a hero section, intro section, highlight section, offer section, room section, gallery section, testimonial section, FAQ section, non-binding inquiry form, and footer.
Before starting the design process, I usually review the hotel's main website to understand its visual identity, including the color palette, typography, tone of voice, and any supporting design elements that can be incorporated into the landing page. After that, I explore inspiration platforms such as Pinterest or Lapa Ninja to gather ideas for the layout and presentation of each section within the LP.
The mood board helped me gather inspiration and define the LP structure, which helped me frame the landing page more effectively.
The flow of the page plays a crucial role in building trust with the audience and converting them into potential customers. The page has been designed specifically to cater to hotel customers.